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Asia China - Jan 8, 2012 12:58 - 12 Comments

Social Media B2B Marketing in China: The Professional Networking Ecosystem

When the topic of B2B Social Media Marketing is brought up most of us will automatically think of LinkedIn. Which is normally a great place to start. However, when your local market strategy includes China forget it. The Chinese Social Media B2B landscape is very different but no less influential than the west.

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United Kingdom - May 7, 2012 11:18 - 3 Comments

Business to Business Social Media Marketing: Why Age Matters

Most of us know that Business to Business (B2B) Social Media Marketing is about Social Data (Profiling your customers) and Social Content (delivering content that builds awareness, informs, generates and nurtures leads). Which sounds simple enough. So why is it that so many brands and agencies struggle with Social Media Marketing in the B2B space? Afterall, these decision makers are people too. They have families, friends and like sharing experiences. Therefore they should be on Facebook, Twitter, Linkedin and YouTube. Right?

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Jordan Middle East - Aug 22, 2011 20:04 - 0 Comments

Facebook is being used to spread HATE in the Middle East

Recently Osama Al Sharif of Venture Magazine, a prominent business publication in Jordan, wrote that “along with our political debates, our prejudices and intolerance’s are also being played out on Facebook. The liberties that the site provides have enabled some Jordanians to launch hateful and racist groups”.

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.Global Canada North America USA - Feb 17, 2012 11:00 - 0 Comments

The 5 Stages of Social Media Engagement: Part 5 of 5 – FULLY ENGAGED

Most marketers agree that there’s 5 stages of social media engagement; from the least engaged enterprise (marketing only through traditional channels), to the fully engaged enterprise (achieving highly desirable social media business outcomes). In our series on social media engagement, we describe each of the 5 stages to inspire thinking about how to develop or further develop your own structure [...]

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Australia Oceania - Jun 24, 2011 8:26 - 0 Comments

Tourism Gets Social

Tourism bosses in Sydney and New South Wales are tuning into social media in an effort to capture a greater share of the youth travel market, currently worth around $5.5 billion a year to the sector. The State Tourism body for Sydney and New South Wales has recruited the local celebrity talent including musician Guy Sebastian, filmmaker Matilda Brown (daughter of actors Bryan Brown [...]

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Australia Brazil Canada North America Oceania South America - Jun 22, 2011 8:30 - 0 Comments

3 Very Cool Global Experiential Campaigns

Honda’s Interactive Dream Wall, Australia When you have a playful, smart-thinking, universal brand like Honda, everything about what you do just has to resonate with the overall brand positioning. How you talk, act, engage – it all has to be synchronised. What I love about this interactive experiential campaign is that it hooks and captivates (on the emotional side) and [...]

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