United Kingdom — Monday, May 7, 2012 11:18
Business to Business Social Media Marketing: Why Age Matters
.Global Europe United Kingdom — Monday, April 30, 2012 12:48
Facebook Timeline for Brands: Think Like an Editor
United Kingdom — Saturday, March 10, 2012 9:09
Social Enterprise: The BBC Updates it’s Guidelines & Takes A Big Leap Forward
.Global Canada North America USA — Friday, February 17, 2012 11:00
The 5 Stages of Social Media Engagement: Part 5 of 5 – FULLY ENGAGED
.Global Canada North America USA — Thursday, February 16, 2012 11:00
The 5 Stages of Social Media Engagement: Part 4 of 5 – MEASURABLE
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With 15 Comments since January 25th, 2011 - Social Media B2B Marketing in China: The Professional Networking Ecosystem
With 12 Comments since January 8th, 2012
Asia China - Jan 8, 2012 12:58 - 12 Comments
Social Media B2B Marketing in China: The Professional Networking Ecosystem
When the topic of B2B Social Media Marketing is brought up most of us will automatically think of LinkedIn. Which is normally a great place to start. However, when your local market strategy includes China forget it. The Chinese Social Media B2B landscape is very different but no less influential than the west.
read more...United Kingdom - May 7, 2012 11:18 - 3 Comments
Business to Business Social Media Marketing: Why Age Matters
Most of us know that Business to Business (B2B) Social Media Marketing is about Social Data (Profiling your customers) and Social Content (delivering content that builds awareness, informs, generates and nurtures leads). Which sounds simple enough. So why is it that so many brands and agencies struggle with Social Media Marketing in the B2B space? Afterall, these decision makers are people too. They have families, friends and like sharing experiences. Therefore they should be on Facebook, Twitter, Linkedin and YouTube. Right?
read more...Jordan Middle East - Aug 22, 2011 20:04 - 0 Comments
Facebook is being used to spread HATE in the Middle East
Recently Osama Al Sharif of Venture Magazine, a prominent business publication in Jordan, wrote that “along with our political debates, our prejudices and intolerance’s are also being played out on Facebook. The liberties that the site provides have enabled some Jordanians to launch hateful and racist groups”.
read more....Global Canada North America USA - Feb 17, 2012 11:00 - 0 Comments
The 5 Stages of Social Media Engagement: Part 5 of 5 – FULLY ENGAGED
Most marketers agree that there’s 5 stages of social media engagement; from the least engaged enterprise (marketing only through traditional channels), to the fully engaged enterprise (achieving highly desirable social media business outcomes). In our series on social media engagement, we describe each of the 5 stages to inspire thinking about how to develop or further develop your own structure [...]
read more...Australia Oceania - Jun 24, 2011 8:26 - 0 Comments
Tourism Gets Social
Tourism bosses in Sydney and New South Wales are tuning into social media in an effort to capture a greater share of the youth travel market, currently worth around $5.5 billion a year to the sector. The State Tourism body for Sydney and New South Wales has recruited the local celebrity talent including musician Guy Sebastian, filmmaker Matilda Brown (daughter of actors Bryan Brown [...]
read more...Australia Brazil Canada North America Oceania South America - Jun 22, 2011 8:30 - 0 Comments
3 Very Cool Global Experiential Campaigns
Honda’s Interactive Dream Wall, Australia When you have a playful, smart-thinking, universal brand like Honda, everything about what you do just has to resonate with the overall brand positioning. How you talk, act, engage – it all has to be synchronised. What I love about this interactive experiential campaign is that it hooks and captivates (on the emotional side) and [...]
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