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/index.php/2011/global/facebook-pages-how-to-use-them-for-free-market-research/

Facebook Pages: How to use them for FREE Market Research Using Facebook Pages for Market Research is now more effective than ever thanks to the relaunched Facebook Question Product. Market Research has traditionally been an expensive part of the marketing mix for most brands. However, with the introduction of Facebook pages and groups, brands have been using social media to …

/index.php/2012/global/social-media-influence-scores-explained-the-what-why-how/

Social Media Influence Scores: The What, Why & How What is online influence and why is it important to brands? Online Influence Scores are a method of ranking the influence individuals their Social Media networks. Big brands have known for decades that influential people can help increase brand or product credibility and influence purchase decisions. …

index.php/2011/global/social-crm-a-definition-and-point-of-view-on-scrm/

Social CRM: A definition and point of view on SCRM Social CRM or SCRM is a business strategy that enables brands to proactively identify, engage and build advocacy with customers through social media in real time. The SCRM strategy focuses on building advocacy and brand loyalty through proactive engagement. The “traditional” CRM strategy has a …