.Global, Advertising, Blogging, book review, david ogilvy, direct response, marketing, ogilvy on advertising, Social Media — May 31, 2011 8:00 — 9 Comments
Book Review: Ogilvy On Advertising
Half way through David Ogilvy’s book “Ogilvy on Advertising” I found it hard to believe it was first published in 1983. Why? Most of Ogilvy’s advice and views still hold true today in 2011. Chapter 7 titled “Wanted: a renaissance in print advertising” could well have been a modern day guide on best practice in blogging. His views on Headlines/Titles, the use of images and what type of copy works eerily mirror that of current guides on blogging. Was he a true visionary? Have modern day “Social Media Guru’s” just repackaged his advice from print advertising and applied it to blogging? I couldn’t say, but I do advise anyone in Advertising, Marketing, PR or Social Media to read “Ogilvy on Advertising“.
David’s background as a copywriter shines through. He manages to take the reader on a very enjoyable journey through the history of advertising. I also found his BOLD approach to business and overwhelming confidence very entertaining, which made the read even more of a pleasure.
If you have ever doubted the importance of insights or market research in the world of Advertising or Marketing, please do yourself a favour and read chapter 15 of this book. David’s argument on the importance of research will stay with you for the rest of your career.
Below is an inspiring video from David Ogilvy talking about his views on the Advertising Agency world. Like the book, it’s worth investing your time. Enjoy.
If you’ve read this book or any other great books on Advertising or Marketing, we’d love to hear your feedback below.