.Global, influencers, Klout, Kred, online influence, Peerindex, social media influence, Social Network — June 6, 2012 17:23 — 11 Comments
Social Media Influence Scores: The What, Why & How
What is online influence and why is it important to brands?
Online Influence Scores are a method of ranking the influence individuals their Social Media networks. Big brands have known for decades that influential people can help increase brand or product credibility and influence purchase decisions. Traditionally these influencers have been celebrities that charge large fees for their endorsement. With the prolific rise of Social Media things have changed. Celebrities still play a role but the real opportunities to connect your brand with targeted and highly engaged audiences is with the new breed of influencers.
This new breed of influencers are members of the public who have embraced social media and become trusted publishers, building up large and highly engaged audiences who trust their recommendations. They are mums who shares their knowledge of child raising via a blog or Twitter. They travel enthusiasts who share photos of their travels on Flickr and voice their opinions about hotels on Tripadvisor. They are marketing directors with an interest in new technology that curate and share articles about the latest news on Facebook and Twitter. They are your customers and they can make or break your brand online.
How can brands quickly and easily measure online influence?
Many brands are thinking about influencer strategies to help maintain a positive image online or tap into new audiences. So how do you measure your customers influence? There are many approaches to influence scoring and the method your choose really does depend on your objectives.
For the purpose of this article I’m going to introduce you to three of the most popular services that automate the process for you by using algorithms. Each have their own pros and cons so I’ll let you review the information below, test them and decide which will work best for you.
Kred measures influence and outreach in all your online communities in real time. Fully transparent scoring.
Find them on Twitter here @Kred
Klout is the Standard for Influence. Join Klout to discover your influence and compare with others you may know.
Find them on Twitter here @klout
As the social web grows more and more prevalent in the world, we’ve made it our priority to give individuals the right to own their data and the social capital that comes from it.
Find them on Twitter here @peerindex
There is much debate around whether or not influence scoring is a new “online class system” and that is something I’m not going to delve into. This article is to simply introduce you to the concept and the tools.
If you’ve had experience with one of these or another influence scoring tool I’d very much like to hear your opinion so please do leave your comment below.